PropagandaScope

Data card 06

Has the phrase made the headline?A question raised by Qian Gang in Watchwords (2012)

“Trump” is in the headline of one in five articles that mention him. “Two upholds”: one in 200.

Share of the articles mentioning a term that carry it in the headline

Most often in the headlineTrump特朗普21.8%1,999 of 9,178Xi Jinping习近平14.8%31,955 of 215,752Israel以色列14.3%780 of 5,442BRICS金砖14.3%829 of 5,794tariffs关税11.6%1,351 of 11,689United States美国10.8%5,029 of 46,427Least often in the headlineunify, unified统一1.5%2,040 of 138,891population人口1.2%741 of 59,712two establishes两个确立0.7%170 of 25,887two upholds两个维护0.5%136 of 28,297monitoring, surveillance监控0.5%113 of 24,573unilateralism单边主义0.2%12 of 5,745Most often in the headlineTrump特朗普21.8%1,999 of 9,178Xi Jinping习近平14.8%31,955 of 215,752Israel以色列14.3%780 of 5,442BRICS金砖14.3%829 of 5,794tariffs关税11.6%1,351 of 11,689United States美国10.8%5,029 of 46,427Least often in the headlineunify, unified统一1.5%2,040 of 138,891population人口1.2%741 of 59,712two establishes两个确立0.7%170 of 25,887two upholds两个维护0.5%136 of 28,297monitoring, surveillance监控0.5%113 of 24,573unilateralism单边主义0.2%12 of 5,745

Of 9,178 articles that mention Trump, 1,999 name him in the headline. Of 28,297 that use “two upholds” (两个维护), 136 do.

Source: PropagandaScope, data to 12 October 2026. The six highest and six lowest among the 74 curated terms with at least 5,000 matching articles, over all papers and years in the collection. “Two upholds” is the pledge to uphold Xi Jinping’s core position and the party centre’s authority. Long articles cut at 5,000 characters when collected may hide matches in the body.

Research sources: Qian Gang (2012), Watchwords (PDF)

View the data
TermIn the headlineMatching articlesShare
Trump 特朗普1,9999,17821.8%
Xi Jinping 习近平31,955215,75214.8%
Israel 以色列7805,44214.3%
BRICS 金砖8295,79414.3%
tariffs 关税1,35111,68911.6%
United States 美国5,02946,42710.8%
unify, unified 统一2,040138,8911.5%
population 人口74159,7121.2%
two establishes 两个确立17025,8870.7%
two upholds 两个维护13628,2970.5%
monitoring, surveillance 监控11324,5730.5%
unilateralism 单边主义125,7450.2%

Download imageData to 12 October 2026. Updates will be published as separately dated cards.