PropagandaScope

Data card 02

How do the party’s banner terms fare against each other?A question raised by Qian Gang in Watchwords (2012)

Four of the party’s banner terms all peaked in the same week

Articles mentioning each term per 1,000 collected, by week, October 2025 to October 2026

高质量发展 high-quality development中国式现代化 Chinese modernization新质生产力 new productive forces共同富裕 common prosperity
10020030040003–9 March 2026each term’s highestweek of the yearOct2025Jan2026AprJulOct10020030040003–9 March 2026each term’s highestweek of the yearOctober2025January2026AprilJulyOctoberhigh-quality developmentChinese modernizationnew productive forcescommon prosperity

Each of the four terms had its highest week of the year on 3–9 March 2026, when the national legislature met: 347, 211, 141 and 75 of every 1,000 collected articles. “High-quality development” was the most used of the four in all 52 weeks, “common prosperity” the least.

Source: PropagandaScope, data to 12 October 2026. 52 weeks, in all papers collected (on average 22 to 27 a day). Over the whole year the four terms were in 216, 81, 58 and 21 of every 1,000 articles. The low point in February is the Spring Festival holiday week. An article counts once however often it uses a term; duplicate copies are removed.

Research sources: Qian Gang (2012), Watchwords (PDF)

Event sources

View the data
Week高质量发展 per 1,000中国式现代化 per 1,000新质生产力 per 1,000共同富裕 per 1,000Articles collected
6–12 October 2026183.066.455.211.75,619
29 September – 5 October 2026185.4112.549.420.85,183
22–28 September 2026177.866.235.117.76,886
15–21 September 2026206.268.939.521.97,814
8–14 September 2026223.348.243.28.37,595
1–7 September 2026191.664.632.012.37,369
25–31 August 2026187.942.231.77.77,484
18–24 August 2026176.148.438.716.47,424
11–17 August 2026175.158.939.58.47,282
4–10 August 2026166.752.745.910.27,347
28 July – 3 August 2026209.466.348.410.67,749
21–27 July 2026209.553.146.79.97,688
14–20 July 2026182.366.346.38.87,602
7–13 July 2026191.3107.964.616.57,497
30 June – 6 July 2026208.5141.946.129.87,285
23–29 June 2026172.685.741.119.97,586
16–22 June 2026187.786.537.628.57,043
9–15 June 2026166.761.531.07.37,925
2–8 June 2026193.852.447.813.37,883
26 May – 1 June 2026192.842.346.98.58,502
19–25 May 2026220.946.753.711.18,098
12–18 May 2026210.067.149.112.08,244
5–11 May 2026181.238.241.811.67,412
28 April – 4 May 2026215.764.652.814.36,930
21–27 April 2026204.647.054.814.68,702
14–20 April 2026201.359.944.59.58,521
7–13 April 2026195.741.138.79.68,451
31 March – 6 April 2026182.457.454.510.08,066
24–30 March 2026223.559.257.320.78,425
17–23 March 2026224.376.365.334.27,654
10–16 March 2026285.9176.6104.546.86,450
3–9 March 2026347.2211.1141.174.76,965
24 February – 2 March 2026237.799.574.026.26,566
17–23 February 202686.054.931.28.52,952
10–16 February 2026206.595.456.118.86,185
3–9 February 2026230.891.574.021.97,595
27 January – 2 February 2026291.5112.489.826.67,808
20–26 January 2026240.398.766.619.17,337
13–19 January 2026225.469.665.830.57,310
6–12 January 2026195.267.848.415.27,506
30 December 2025 – 5 January 2026273.2128.3105.436.05,579
23–29 December 2025277.499.972.126.37,030
16–22 December 2025254.268.074.823.17,216
9–15 December 2025265.499.281.522.17,188
2–8 December 2025248.496.860.627.67,316
25 November – 1 December 2025258.4104.965.824.57,435
18–24 November 2025234.298.861.026.17,365
11–17 November 2025227.980.661.428.67,197
4–10 November 2025235.090.461.828.77,282
28 October – 3 November 2025256.7147.979.062.97,040
21–27 October 2025256.7131.1102.447.16,623
14–20 October 2025236.4104.365.934.56,560

Download imageData to 12 October 2026. Updates will be published as separately dated cards.